{
  "brandName": "Ramon Gitau AI Strategic Advisory",
  "version": "2026.2",
  "tagline": "Financial Engineering & Institutional Governance for Kenyan SACCOs & Fintechs",
  "credentials": "IBM & Dartmouth Certified | SASRA & CBK Advisory",
  "colorPalettes": {
    "primary": [
      {
        "name": "Obsidian Deep Navy",
        "hex": "#060913",
        "rgb": "6, 9, 19",
        "role": "Master Background"
      },
      {
        "name": "Deep Slate Container",
        "hex": "#0B1120",
        "rgb": "11, 17, 32",
        "role": "Card & Modal Surfaces"
      },
      {
        "name": "Metallic Gold",
        "hex": "#D4AF37",
        "rgb": "212, 175, 55",
        "role": "Primary CTAs, Badges & Accents"
      },
      {
        "name": "Pure White",
        "hex": "#FFFFFF",
        "rgb": "255, 255, 255",
        "role": "Headlines & High-Contrast Text"
      }
    ],
    "secondary": [
      {
        "name": "Emerald Alpha",
        "hex": "#10B981",
        "rgb": "16, 185, 129",
        "role": "Positive ROI & Certified Badges"
      },
      {
        "name": "Gold Light Accent",
        "hex": "#FCE798",
        "rgb": "252, 231, 152",
        "role": "Gradient Highlights"
      },
      {
        "name": "Muted Slate Gray",
        "hex": "#94A3B8",
        "rgb": "148, 163, 184",
        "role": "Subtitles, Captions & Borders"
      },
      {
        "name": "Border Slate",
        "hex": "#1E293B",
        "rgb": "30, 41, 59",
        "role": "Structural Dividers & Outlines"
      }
    ]
  },
  "surfaceProportion": {
    "navy": 70,
    "whiteAndType": 20,
    "gold": 8,
    "emerald": 2,
    "rule": "Emerald is reserved for compliance-positive states only; never decorative."
  },
  "typography": {
    "title": {
      "family": "Syne",
      "fallback": "Montserrat",
      "weights": ["700", "800", "900"],
      "usage": "Cover Slides, Big Numerics & Headlines"
    },
    "subheading": {
      "family": "Plus Jakarta Sans",
      "fallback": "Inter",
      "weights": ["600", "700"],
      "usage": "Section Headers & Card Titles"
    },
    "body": {
      "family": "Inter",
      "fallback": "-apple-system",
      "weights": ["400", "500"],
      "usage": "Paragraphs, Lists, Narrative Analysis"
    },
    "metrics": {
      "family": "Space Grotesk",
      "fallback": "Inter",
      "weights": ["700", "800"],
      "usage": "Financial Numbers & Statistics"
    }
  },
  "typeScale": {
    "display": 96,
    "h1": 68,
    "h2": 48,
    "h3": 34,
    "body": 17,
    "caption": 13,
    "unit": "px"
  },
  "logos": {
    "monogram": "/assets/brand/ramon_gitau_monogram.svg",
    "monogramNotes": "Pure vector outlines (Syne 800 R and G, kerned -10% so the bowls interlock) inside a twelve-faceted gold frame on obsidian navy. No webfont dependency: safe for sharp/librsvg rasterisation.",
    "fullWordmark": "/assets/brand/ramon_gitau_full_wordmark.svg",
    "fullWordmarkNotes": "Horizontal lockup: monogram, gold hairline divider, RAMON GITAU in Syne 800 outlines, AI STRATEGIC ADVISORY in Plus Jakarta Sans 600 outlines. Rebuilt 2026-11-05 as geometry because the previous version drew its letters with <text> and silently fell back to Arial in sharp/librsvg.",
    "trustCrest": "/assets/brand/ramon_gitau_monogram.svg",
    "trustCrestNotes": "Separate institutional crest retired 2026-11-05: it duplicated the monogram (and was itself drawn with <text>). The monogram is the only mark — do not reintroduce a second crest."
  },
  "pattern": {
    "name": "The Metric Lattice",
    "spec": "Hairline blueprint grid with sparse metallic-gold nodes at one intersection in four, and a single emerald node. Seamless tile.",
    "applicationOpacity": "0.04-0.08 over navy; never above 0.10",
    "asset": "/assets/brand/suite/brand-pattern.jpg"
  },
  "assets": {
    "manifest": "/assets/brand/suite/manifest.json",
    "directory": "/assets/brand/suite/",
    "masterSource": "brand-suite/final/",
    "count": 21,
    "rule": "Every asset in this suite carries the exact vector master; no approximated monograms remain (verified 2026-11-05). If a new photographic placement is added, warp the master onto the plane instead of prompting an image model to redraw it, and set placementMockup=true only while that work is outstanding.",
    "outlineRule": "Every file under this directory that draws the mark or the wordmark must be pure geometry. Rasterisers in this repo (sharp/librsvg, Puppeteer, Canva import) cannot resolve webfonts, so a <text> element is a silent fallback to Arial, not a style choice.",
    "social": {
      "directory": "/assets/brand/social",
      "note": "Platform-size crops rendered from the outlines wordmark and the monogram, published as JPEG because the repo ignores *.png (see .gitignore:108). Re-run .tmp_brand/build_social.py after a wordmark change; never resize the 1600px print proofs down for these.",
      "files": {
        "linkedin-banner-1584x396.jpg": "LinkedIn company banner (1584 x 396)",
        "x-header-1500x500.jpg": "X / Twitter header (1500 x 500)",
        "facebook-cover-1640x600.jpg": "Facebook cover (1640 x 600)",
        "og-square-1200x1200.jpg": "Square announcement card (1200 x 1200)",
        "avatar-1000.jpg": "Profile avatar, circle-safe (1000 x 1000)",
        "avatar-400.jpg": "Profile avatar, circle-safe (400 x 400)"
      },
      "avatarRule": "Avatars inset the hexagon at 84% on flat navy so a circular crop never clips the frame. Do not use the tile-framed monogram as an avatar."
    }
  },
  "brandRules": {
    "darkThemeOnly": true,
    "forbiddenTropes": [
      "No purple fonts on dark backgrounds",
      "No textureless flat gray cards",
      "No decorative fluff without financial data context",
      "No third letterform in the monogram — it is R and G only, never F",
      "No recoloured, rotated or outlined monogram",
      "No emerald used decoratively"
    ],
    "coreStandards": [
      "Every chart must cite statutory source (e.g. SASRA 2026 Guidelines / CBK Prudential Guidelines / KMRC Act)",
      "High-contrast metallic gold CTAs (#D4AF37)",
      "Always include certified credentials in footer (IBM & Dartmouth Certified)",
      "Letterforms are drawn from type, never generated by an image model"
    ]
  },
  "updated": "2026-11-05"
}