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    B2B CAC : LTV & Marketing Flywheel Simulator

    Model your Customer Acquisition Cost (CAC), Gross-Margin Lifetime Value (LTV), payback period in months, and 24-month compounding across all 15 essential B2B marketing concepts.

    15 Essential Marketing Terms · Live Unit Economics & Flywheel Engine

    B2B CAC : LTV, Payback Period & Marketing Flywheel Simulator

    Model how Demand Gen + Lead Gen, UGC + EEAT, Content Velocity + Repurposing, and AI + Prompt Engineering compound into a self-reinforcing B2B growth flywheel.

    Unit Economics Tier
    Boardroom Elite (≥4.0x LTV:CAC)

    Marketing Flywheel & Unit Economics Audio Brief

    Executive Voice
    35s executive synthesis · 15 Marketing Terms & CAC Payback

    Voice playback isn't supported in this browser. Read the transcript below instead.

    Growth Architecture Presets1-Click Calibration
    5 Strategic Pairings & Flywheel Levers
    Demand Gen Budget (Brand & Authority)KES 360,000 (60%)
    Lead Gen Budget (Calculators & Capture)KES 240,000 (40.0%)
    Monthly Retainer / ARPU per ClientKES 85,000/mo
    Base Leads / Mo140
    Lead-to-Deal (%)5%
    EEAT + UGC Trust88/100
    Monthly Churn (%)2.2%
    Content Velocity1.8x
    AI Prompt Ops Gain32%
    Marketing Flywheel Referral Rate (Delight Loop)4.5% / mo
    LTV : CAC Ratio
    124.36x
    Target: ≥3.0x (4.8x Elite)
    CAC Payback Period
    0.4 mo
    Blended CAC: KES 29,428
    Gross-Margin LTV
    KES 3.66M
    Lifespan: 55.2 mos
    Flywheel Share (M12)
    36.1%
    +8.7 referral deals/mo

    24-Month Marketing Flywheel vs. Cumulative Gross Profit Trajectory

    Annualized New ARR: KES 24.58M
    Complete Revenue Team · 12 Departments Integration

    Export your custom 15-Term Marketing Flywheel & CAC Payback Boardroom Audit Pack or schedule a RevOps strategy review.

    Interactive 15 Marketing Terms Telemetry Matrix

    How All 15 Marketing Concepts Connect Inside Your Flywheel

    Unit Economics
    CAC + LTV

    1. CAC (Customer Acquisition Cost)

    Compressed from KES 46,130 paid-only CAC via flywheel referrals and AI execution.

    Blended CAC (M12)KES 29,428
    Unit Economics
    CAC + LTV

    2. LTV (Customer Lifetime Value)

    Delivers a 124.36x LTV:CAC ratio across an average 55.2-month institutional retention span.

    Gross-Margin LTVKES 3,659,760
    Engage
    Demand Gen + Lead Gen

    3. Conversion Rate

    Lifted from 5% baseline by interactive calculator qualification and EEAT authority.

    Effective Lead-to-Deal6.1%
    Unit Economics
    CAC + LTV

    4. Attribution Modeling

    Tracks first-touch SEO/AEO discovery through calculator engagement to Pipedrive deal closure.

    Multi-Touch Payback0.4 Months
    Engage
    Demand Gen + Lead Gen

    5. A/B Testing

    Continuous Bayesian significance testing across boardroom PDF CTAs and macro stress scenario presets.

    Bayesian CRO Lift+22% Lift
    Delight
    Core Operating System

    6. Marketing Flywheel

    Generates +8.7 organic referral clients/mo by Month 12 at zero marginal ad spend.

    Flywheel Acquisition Share36.1%
    Attract
    Demand Gen + Lead Gen

    7. Demand Gen vs. Lead Gen

    Balances brand education (60% benchmark) with high-intent statutory calculator capture (40% benchmark).

    Budget Split (DG / LG)60% / 40.0%
    Engage
    Demand Gen + Lead Gen

    8. Intent-Based Marketing

    Behavioral scoring routes ≥70-point calculator sessions directly to VIP WhatsApp & Calendly queues.

    Monthly Qualified Leads252 Leads/mo
    Engage
    Content Velocity + Repurposing

    9. Omnichannel Marketing

    Unified narrative across SSR Web, LinkedIn Carousels, Buffer, Mailchimp Template 209, WhatsApp, and Audio Briefs.

    Synchronized Channels6 Active Channels
    Attract
    UGC + EEAT

    10. EEAT (Experience, Expertise, Authority, Trust)

    Verified against SASRA circulars, KRA Finance Acts, and CBK prudential guidelines to compress sales friction.

    Statutory Trust Score88/100
    Delight
    UGC + EEAT

    11. UGC (User-Generated Content & Proof)

    Peer SACCO boardroom case studies and shared PDF audit packs reinforce institutional social proof.

    Retention Churn Compression1.81% / mo
    AI & Velocity
    Content Velocity + Repurposing

    12. Content Velocity

    Rapid deployment of statutory briefs within hours of Kenya Gazette or CBK Monetary Policy announcements.

    Publishing Multiplier1.8x Output
    AI & Velocity
    Content Velocity + Repurposing

    13. Repurposing Strategy

    Every statutory research pillar automatically spawns an SSR guide, calculator, 12-slide deck, 4:5 carousel, 9:16 reel, and voice brief.

    Asset Derivative Yield1 → 6 Formats
    AI & Velocity
    AI + Prompt Engineering

    14. Generative AI

    34 specialized production agents and 12 revenue departments automate research, drafting, and QA.

    Ops Cost Compression-11% CAC Overhead
    AI & Velocity
    AI + Prompt Engineering

    15. Prompt Engineering

    Strict system instructions, statutory guardrails, and zero-slop manifesto voice rules enforce bank-grade output.

    Schema Determinism100% Zod-Validated