Brand system · 2026.2
Ramon GitauAI Strategic Advisory
Financial engineering & institutional governance
for Kenyan SACCOs and fintechs.
Download the machine-readable kit →Colour system
Eight tokens, fixed roles, 70 / 20 / 8 / 2 surface proportion. Emerald is held at two percent and never used decoratively.
#060913
Obsidian Deep Navy
Master background
#0B1120
Deep Slate
Cards and panels
#1E293B
Hairline Slate
Rules, dividers, grid
#94A3B8
Muted Slate
Secondary text
#FFFFFF
Pure White
Headlines on navy
#D4AF37
Metallic Gold
Primary mark, CTAs
#FCE798
Gold Light
Gradient highlight only
#10B981
Emerald
Compliance-positive states
Typography
Four families, one hierarchy. These are the collateral faces; the product interface runs its own stack and the two are not merged.
Syne
800 · Titles and display
Institutional Governance
Plus Jakarta Sans
600–700 · Subheads and section titles
Risk Mitigation Strategies
Inter
400–500 · Body copy
Consistent body copy for financial reports.
Space Grotesk
700 · Metrics and figures
15.4% Liquidity
Mark rules
Do
- Set the monogram in gold on navy, or reversed in navy on gold.
- Keep 2× clear space around the mark — X is the cap height.
- Use the published contact block: advisory@ramongitau.uk · +254 703 239 627.
- Let emerald appear only where something is compliant or confirmed.
Don’t
- Recolour the monogram, or introduce a third letterform.
- Draw a letter with a <text> element — it falls back to Arial silently.
- Invent contact details, hours, or locations on any artwork.
- Add a second crest; the monogram is the only mark.
Asset library
The suite at 1600px for screen, with 4096px masters held outside the repo. Every asset carries the exact vector mark.
The manifest could not be loaded — browse /assets/brand/suite/manifest.json directly.
Before print
Screen assets are sRGB JPEG. A print run needs CMYK with bleed and crop marks, and gold needs a named ink — a CMYK build of #D4AF37 reads olive without it. Ask for the print pack rather than sending these files to a printer unmodified.
Published contact block: advisory@ramongitau.uk · +254 703 239 627 · ramongitau.uk